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San Luis Obispo
714 Higuera Street
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2928 San Marcos Avenue
805.688.1071
Wendy Foster/LO • AMO Denim hydrangea Ad for Montecito Journal Glossy
1/4 page 4.136 x 4.136
Flannery Designs&Graphics 805 . 966 . 2445
Job #16-2561
1st proof
wendy foster
AMO Denim
LOS OLIVOS
2928 SAN MARCOS AVENUE 805 . 686 . 0110
utpost Trading Company
O
3547 SAGUNTO STREET • SANTA YNEZ • 805.686.5588
A
lthough Uriel Nielsen and Bill De Mattei (of Mattei’s Tavern) were the first to plant grapes at a commercial level in the 1960s, it was Pierre Lafond (yes, the same Pierre
who runs and owns Pierre Lafond in Montecito’s upper village) whose Santa Barbara Winery became the first winery in Santa Ynez Valley to operate commercially since
before the Prohibition era.
The ensuing years brought more viticultural entrepreneurs, led by Fess Parker (TV’s “Davy Crocket”), Brooks Firestone, and Fred Brander, and followed by scores of talented
and resourceful vintners. By the turn of the 21st century, Santa Ynez Valley had already become a destination for those who knew wine, but in 2004, the
caused a precipitous drop in sales of Merlot, but also put the valley firmly on the international wine scene.
What with the 120-plus wineries and an equal number of wine tasting rooms, many of them in Solvang, but also scattered around the hills and vales, breweries, music, dining,
and shopping (nearly all Santa Ynez Valley boutiques are individually owned; chain stores are nearly non-existent), you’ve got yourself a full weekend, heck, a full week.
SANTA YNEZ VALLEY
